Posted on | March 25, 2012 | No Comments
Successful Business Website Design: Ingredients
There are many people who still believe that once the website is designed, registered and hosted, the business is automatically fall from the heavens. This is absolutely wrong, especially in the eye of the competition. There are several websites being put up on the internet nearly every second.
What is the mark of a successful website: A successful website is the one that besides being user friendly and search engine friendly it converts the visitor into a buyer and maximizes the revenues generated through it.
What is needed in the making of a successful business website design?
First of all the business needs to decide its goal and concept. What is need of the website? What is going to be the purpose of the website? If this is not clear the purpose of the website is never going to be clear.
Once the goal and concept is clear the business needs to decide upon the target audience and which market segment to target. The preferences of the prospective buyers need to be studied thoroughly before design the website. At the end of the day it is the buyer who provides revenue to continue the business.
People who do online shopping usually are very busy and often run short of time. They hardly have enough time to go through the entire website. They want to reach the page with the desired information in the shortest possible time duration. This is only possible when the layout is systematic and links are placed in such a way that the desired information is available as quickly as possible.
Besides the navigational easy the website should be downloaded as quickly as possible. Sometimes if the platform of the browser is not compatible with the technology of the website, the website becomes inaccessible or the download takes a very long time.
Same is the case when appropriate technology is not used for embedding the images on to the website. There are many cases in which images are mandatory to convince the prospective buyer especially when the product or service is targeted at the children or the teenage groups.
The prospective buyers usually like the website to be downloaded in a jiffy.
The success of the website is dependent on its customer orientation. The more it cares for the customer the more business can be generated. The website should have a box where the visitor can enter his/her feedback about the website and its products/services.
The website should be able to assure the visitor that the data he/she uses for the payment of bills is going to remain confidentially and never misused for other purpose.
A professional business website development company can make things very easy for assuring a successful website.